Source:
https://www.spreaker.com/user/smarterpodcasts/gsm215-jesseortiz
Jesse Ortiz (formerly) of Bobby Jones Golf discusses the club manufacturing industry and how his small specialty company fits into, and competes with the "big boys". Is it necessary to introduce or market new designs multiple times each year or is it just hype? We also discuss what the consumer should look for in a new club for their game.
